Zipipop Freud –
The Influence Agency

zeppelin-300x300

Zipipop Freud’s mission is to understand the changing world and to use that knowledge to help clients find and influence the people who are important to them.

We combine PR, communications, digital world and social media to create influence and solve business challenges.

The story of the company started in 2007 and our partners have been working in the industry for more than ten years each helping some of the biggest brands in the world.

Doing things differently –
In practise

octo-300x300

Too often planning starts from the viewpoint of a company: the company will craft its messages and then push them to its clients using an ad campaign, PR or social media.

We want to turn that upside down and take the people as a starting point. With our clients we have developed a model that really combines PR, marketing and social media also in practise.

Proactive: Push your message when you need to
It’s still ok to proactively push the message when you need to create new needs. Sometimes you need to launch a traditional ad campaign or send a press release even if the recipient doesn’t want to have that.

Latent: Give people answers when they have needs
First thing one does today when in need is to go and search the web. Doesn’t matter if it’s personal or business. You can’t know when someone has needs that you could satisfy but if you haven’t created the material in advance it’s too late when that happens. If you are not findable online you don’t exists.

Reactive: Engage when people are interested
Often more efficient way is to listen and react: when people talk about a topic you could contribute, be it on the press, social media or at trade events, you should react and participate. Don’t say it’s impossible because it’s not: even biggest corporations can react in 15 minutes if there’s a crisis. They have decided to do so and practised it.

Our Philosophy

mothership-300x300

The father of PR and modern advertising, Edward Bernays, was Sigmund Freud’s nephew. In 1920 while considering ways to influence people’s purchasing behaviour, he realised that understanding people is the key.

He consulted experts in human nature, psychoanalysts, and formulated his campaigns on their answers.

Times change, so we have returned to grass roots: like Bernays, we focus on people.

Companies communicate in order to influence the opinions of people who matters to their business. We help companies to concentrate on the essential, actions with the desired effects, this is our philosophy.

Cases

During the years we have helped organizations big and small on their external and internal communications, social media and marketing. And it’s not always to separate those: social collaboration and social intranet combines social media with intranet and internal communications. See below some examples.

  • google-140x140

    Google

    We have managed Google’s PR and communications in Finland for seven years and counting

  • lt-140x140

    Finnish forest organizations

    Zipipop Freud was selected out of 14 agencies to take care of the communications of 24 forestry companies and organizations. The goal of the New Tree project is to increase awareness of the wood-based bioeconomy – of products and solutions already available, their impact on society and the growth potential of the sector. Read more.

    Zipipop Freud valittiin 14 toimiston joukosta hoitamaan 24 metsäalan organisaation muodostaman ryhmän viestintää. Työn tavoitteena on kertoa mitä kaikkea muuta kuin painopaperia, puurakentamista ja energiaa puusta jo tällä hetkellä tehdään. Lue lisää.

  • lt-140x140

    Lassila & Tikanoja

    We helped Lassila & Tikanoja social media employee promotion and recruitment strategy and campaigns

  • valio-140x140

    Valio

    We worked in-house with Valio to create and implement their social media strategy, and set up their social media team and Facebook / blogging channels already years ago when almost no-one did that.

  • oske-140x140

    Social collaboration

    We have designed and rolled out of shared social collaboration environments and social intranet solutions for several organizations such as OSKE by the Ministry of Employment and the Economy and Niras.

  • pm-140x140

    Ministry of Defence

    We helped the Ministry of Defence to create their long-term communications strategy to make sure they have support for defending Finland into the future.

  • fsecure-140x140

    F-Secure

    We co-developed and participated in F-Secure’s Social Media Academy strategy

  • tata-140x140

    Tata Consultancy Services

    Our client Tata Consultancy Services sponsored Finnish wheelchair curling team on Paralympics and instead of just sending a release we set up a facebook site for the team and got more than 10 000 followers and huge 50% engagement rate in just four weeks.

  • Google

    We have managed Google’s PR and communications in Finland for seven years and counting

  • Finnish forest organizations

    Zipipop Freud was selected out of 14 agencies to take care of the communications of 24 forestry companies and organizations. The goal of the New Tree project is to increase awareness of the wood-based bioeconomy – of products and solutions already available, their impact on society and the growth potential of the sector. Read more.

  • Lassila & Tikanoja

    We helped Lassila & Tikanoja social media employee promotion and recruitment strategy and campaigns

  • Valio

    We worked in-house with Valio to create and implement their social media strategy, and set up their social media team and Facebook / blogging channels already years ago when almost no-one did that.

  • Social collaboration

    We have designed and rolled out of shared social collaboration environments and social intranet solutions for several organizations such as OSKE by the Ministry of Employment and the Economy and Niras.

  • Ministry of Defence

    We helped the Ministry of Defence to create their long-term communications strategy to make sure they have support for defending Finland into the future.

  • F-Secure

    We co-developed and participated in F-Secure’s Social Media Academy strategy

  • Tata Consultancy Services

    Our client Tata Consultancy Services sponsored Finnish wheelchair curling team on Paralympics and instead of just sending a release we set up a facebook site for the team and got more than 10 000 followers and huge 50% engagement rate in just four weeks.

Services

See the list of our services here!

Who We Are


Henrik

Henrik Resman

CEO, Partner
+358 40 7319333

Henrik has over twenty years’ experience working in media related business in Finland and abroad.
Before joining Zipipop Freud Henrik was the Vice President International of global media company GBTIMES Ltd where he was in charge in setting up and growing the international operations of the company into 18 countries in two and half years. Henrik has also held executive positions as the CEO at Juventus, one of the best known radio operators in Hungary, Metroradio Finland Oy – owner of channels such as Classic Radio, Groove FM, SuomiPop and Metro FM – and Viestintätoimisto Taitomylly Oy. Henrik has an BA in marketing and an MBA.

Timo

Timo Nurmi

Strategy Director, Founding partner
+358 50 3493597

Timo has focused on the communications and digital opportunities for the last ten years and helped leading technology companies on their PR. Google has been his client for seven years and counting. Timo is a master of Political Science (Helsinki University) by studying Communications and a Theoretical Physics.

Rami

Rami Saarela

Creative Director, Founding partner
+358 50 5252173

Rami has vast experience of both internal and external communications after being a communications head of one of the biggest financial houses in Finland, Tapiola, a journalist at MTV3 and Radio Nova and a media researcher at Metsä Board. Rami is Master of Social Sciences (Communications).

Richard

Richard von Kaufmann

Head of Social and Collaboration, Founding partner
+358 45 1122273

Richard has a background in filmmaking and advertising. While studying at Aalto University Media Lab he co-founded Finland’s first social media agency Zipipop. He has been designing and rolling social collaboration solutions for many years.


Esa

Esa Parjanen

Chairman, Partner
+358 44 2086801

Esa, a former CEO of the Nordic teleoperator TDC Oy, is investing to promising growth companies through his investments company and also holds the CEO position of global DBC Solutions Ltd.

Mikko

Mikko Nisula

Planner
+358 40 5061288

Mikko has more than ten years of experience on PR, marketing and advertising. Works in the crossroads of social media, marketing and PR helping companies hands on to make them better with strong brands, stories and emotions and with social tools and models.

Juha

Juha Mattila

Social Media Specialist
+358 40 7774925

Juha is an expert on growing social media audiences and optimizing digital ad campaigns. He has also co-founded Reality Creating Media whos Shadow Elections has gathered more than 100 000 fans to make the world more democratic place.

Contact Details

mega-300x300

Vaikutustoimisto Zipipop Freud
Visiting address:
Rikhadrinkatu 1
00130 Helsinki
Finland

Postal address:
Kasarmikatu 44
00130 Helsinki
Finland

Email:
info@zipipopfreud.fi
etunimi.sukunimi@zipipopfreud.fi

Phone:
+358 50 5252173

Follow us:
Facebook Twitter Slideshare Blogger Google+ Pinterest

Recent posts

ZF:n Timo esittelee IL:n videolla Googlen cardboard-virtuaaliboksia neljän muun tulevaisuuden hittilahjan joukossa: http://www.iltalehti.fi/iltvdigi/201412090120148_v4.shtml

0 likes, 0 comments2 days ago

Two days of productive brainstorming and planning with Spanish and Finnish partners in Madrid. SALT is now set to go forward on all cylinders!

4 likes, 0 comments1 week ago

Google julkaisi Suomen ja maailman katsotuimmat YouTube-videot, tsekkaa Timon postaama lista: http://googlefipress.blogspot.fi/2014/12/katsotuimmat-youtubevideot-suomessa-ja.html

1 likes, 0 comments1 week ago