Zipipop Freud is now Vapa Impact – the first data driven communications agency in Finland – and part of Vapa Media. The name changed and the team got stronger – together we are 35+ professionals – but the focus remains: we are strong in strategic communications, sparring the leadership and communicating in all earned channels – press, influencers and social media. We solve business challenges and influence the people who matter to our clients.
Since 2007 we have worked with many top global and local Finnish brands, including: Google, L&T, Skanska, Finnish Forestry Association, F-Secure and Tata Consultancy Services. Our work is kept professional and fresh as a result of mixing decades of combined partner experience together with the energy of courageous digital natives.
During the years we have helped organizations big and small on their external and internal communications, social media and marketing. And it’s not always to separate those: social collaboration and social intranet combines social media with intranet and internal communications. See below some examples.
We are experts on PR and social. But what really makes us apart is the intersection: how to combine the best of both worlds? We can also help you outside Finland or help your clients in Finland. Read more about our international networks here!
Employee ambassadors, expert communications, social media in recruitment? We’ll have constant trainings and seminars with our top partners such as TNS Global, MPS Career, Cision and Ratekoulutus. What’s hot right now? Check here!
Doing things differently – In practise
Too often planning starts from the viewpoint of a company: the company will craft its messages and then push them to its clients using an ad campaign, PR or social media.
We want to turn that upside down and take the people as a starting point. With our clients we have developed a model that really combines PR, marketing and social media also in practise.
Push your message when you need to
It’s still ok to proactively push the message when you need to create new needs. Sometimes you need to launch a traditional ad campaign or send a press release even if the recipient doesn’t want to have that.
Engage when people are interested
Often more efficient way is to listen and react: when people talk about a topic you could contribute, be it on the press, social media or at trade events, you should react and participate. Don’t say it’s impossible because it’s not: even biggest corporations can react in 15 minutes if there’s a crisis. They have decided to do so and practised it.
Give people answers when they have needs
First thing one does today when in need is to go and search the web. Doesn’t matter if it’s personal or business. You can’t know when someone has needs that you could satisfy but if you haven’t created the material in advance it’s too late when that happens. If you are not findable online you don’t exists.
The father of PR and modern advertising, Edward Bernays, was Sigmund Freud’s nephew. In 1920 while considering ways to influence people’s purchasing behaviour, he realised that understanding people is the key.
He consulted experts in human nature, psychoanalysts, and formulated his campaigns on their answers.
Times change, so we have returned to grass roots: like Bernays, we focus on people.
Companies communicate in order to influence the opinions of people who matters to their business. We help companies to concentrate on the essential, actions with the desired effects, this is our philosophy.
Together we are over 35 professionals. Be boldly in touch with us and ask more!
Strategy Director, Founding partner
+358 50 349 3597
Timo has focused on the communications and digital opportunities for the last ten years and helped leading technology companies on their PR. Google has been his client for eight years and counting. Timo is a master of Political Science (Helsinki University) by studying Communications and a Theoretical Physics.
Creative Director, Founding partner
+358 50 5252173
Rami has vast experience of both internal and external communications after being a communications head of one of the biggest financial houses in Finland, Tapiola, a journalist at MTV3 and Radio Nova and a media researcher at Metsä Board. Rami is Master of Social Sciences (Communications).
Pursimiehenkatu 29 C
+358 50 3493597
Valeuutisista puhutaan paljon. Mutta mitkä tekijät vaikuttavat laatujournalismin luotettavuuteen? Timo pohtii aihetta Markkinointi & Mainonnan..
Mitä tehdä kun positiivinen maininta kääntyy itseään vastaan kyseenalaisessa yhteydessä? Rami kirjoittaa vaihtoehtomedioiden esiinmarssista..
Ajan hengessä Rami naulasi vuoden alun kunniaksi “erilaiset” teesit yritysviestintään. Koittakoon, ken julkeaa 😉
Nyt puhutaan feministisestä talouspolitiikasta. Mutta miten arjen töiden jakaminen vaikuttaa työn laatuun ja työssä jaksamiseen? Timo kirjoittaa..